Thursday 19 November 2009

Video Game bigger than Major Movie

If you think Call of Duty: Modern Warfare 2 has had a major impact on just the video game industry, you may need to adjust your expectations.

According to Activision Blizzard, the game's publisher, Modern Warfare 2 has set records across the entire entertainment industry.

Call of Duty: Modern Warfare 2 is the "biggest entertainment launch in history," Activision said in a statement. In its first five days of availability, the game set a worldwide record with about $550 million in sales, according to internal Activision figures. It's impressive. But more impressive is the list of launches that it beat out.

In the first five days of availability, Modern Warfare 2 has eclipsed the largest worldwide box-office opening, held by "Harry Potter and the Half-Blood Prince," which tallied $394 million over its first five days. It also beat "The Dark Knight," which holds the U.S. box-office record with $203.8 million in first five-day sales. The game also narrowly trumped Grand Theft Auto IV, which captured $500 million in sales in its first five days of availability. The game's success also translated to major numbers on Xbox Live. Activision reported that "more than 5.2 million multiplayer hours were logged playing Call of Duty: Modern Warfare 2 on the first day alone." On November 10, 2.2 million unique gamers played on Xbox Live, setting a new one-day record for the online-gaming platform.

Wednesday 18 November 2009

Haynes Iphone App

Haynes, publisher of the famous Haynes Owners Workshop Manuals for cars and motorcycles, and leading publisher of general practical books has released the first Haynes iPhone App under a licensing agreement with technology company, Gourmet Pixel.

The Haynes App will be as intuitive and simple to use as the classic Haynes repair manual, featuring step-by-step guides with images and text, 30 easy-to-access automotive categories and an overview to learn the basics of how a car works and operates. It will also include videos so users can watch exactly how each task is completed by a Haynes engineer.

In addition there will be a ‘My Garage’ section to help with all those annoying tasks, including: service reminders, MOT, Insurance and tax renewal dates. The Haynes App will also include the ultimate ‘To Do List’, so the user can easily prioritise jobs. From weekly checks, to winter driving, the Haynes App will be full of comprehensive Haynes information and more topics will be added in the future.

Under the Agreement, Gourmet Pixel will work closely with Haynes to exploit various opportunities for the full range of Haynes content, both Gourmet Pixel and Haynes will be looking for significant sales on this evolving platform.