Afterworld multi platform show

'Sony Pictures Television International will kick off a new multi-platform strategy with content from Afterworld, which it has licensed from Stan Rogow Productions. The licence marks SPTI’s first acquisition of third party IP for exploitation across mobile, web and TV, and involves SPTI’s distribution, international networks and digital business divisions. The company has acquired 130 two-minute episodes of the futuristic Afterworld 2.5D animated series, which will also be made available as 13 half-hour episodes for broadcast.The series was created by Emmy Award nominated producer Stan Rogow (Lizzie McGuire, All I Want for Christmas) and multi-platform writer Brent Friedman (Command & Conquer: Tiberium Wars video game, Dark Skies, Mortal Kombat 2). Dedicated web content will be housed on Afterworld.tv, as will archived back episodes, daily journal entries, community blogs, interactive content applications and online games. Marie Jacobson, SVP of programming and production, international networks, SPTI said: “Afterworld is just the property SPTI is actively seeking out to propel our mobile and digital content efforts around the world. It’s fresh and relevant and exactly what our global partners expect from Sony. This is an excellent opportunity for SPTI to cross-stream content across our international mobile, digital and cable outlets and an ideal multi-platform offering for global and regional sponsors.” ' Mobile Entertainment February 2008