AT New Media set up to help PACT accord IP owners

"TV production trade body Pact has created a new media rights framework that gives interactive and digital content producers ownership rights of their commissioned content for the first time. The framework, which has been negotiated initially with the BBC, lets interactive content producers retain and manage the rights to their content-led ideas. The deal covers all interactive digital content commissioned by the BBC, such as new media games, websites, pieces of technology, voting engines.." New Media Age, November 2007