US mobile market opens up like Europe - content boom market

"Verizon Wireless is opening up its cellular network to any device or application that meets the “minimal technical standard” to run on its network. That means pretty much any CDMA device or application, even ones that are not officially offered by Verizon. The devices and apps will have to be tested and certified in a new $20 million Verizon lab being set up for that purpose, but by early next year if you don’t like the phones that Verizon sells, you will be able to bring your own unlocked CDMA phone to the network—maybe one you bought from Sprint or overseas." Tech Crunch, November 2007