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Paul Comben, Steve Manley and Simon Kay run AT New Media to help companies to understand how to maximise success and revenue from the internet, mobile, phones and other new media platforms, whether they are in TV and movie production, sports management, licensing, merchandising, publishing, animation or other businesses turning creativity into exposure and cash.
Who is this blog for?
Those seeking help, ideas, support or just a store of useful titbits of relevant information about the entertainment industry's move into digital media.
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Blog Archive
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2007
(61)
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April
(25)
- Advertisers Going New Media Pt 1: McDonalds
- AOL Time Warner Makes Programmes For Web Only
- Internet television growth
- Vivendi mobile game promoted via MySpace
- Lose weight playing videogames?!
- EA & Endemol
- Viacom vs Google's YouTube
- Old media types need to go new media pt 1: 4kids
- Old media types going new media pt 3: Turner
- Old media types going new media pt 2: 3Line
- Old media types going new media pt 1: Eisner
- Reasons To Get Into New Media
- Glossary
- The Beautiful Game Is A Licensing Pain
- Video clips for mobile
- Slicensing
- Mobile Market Entry
- "How Much Is The Licence?"
- Approvals Issues
- Frog Spawns Merchandise
- THE NEW MEDIA CHANNEL
- The Legal Basis For Intellectual Property
- Does licensing stifle creativity?
- VALUE OF BRANDS
- Wirelessville
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April
(25)
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