Tuesday 8 May 2007

45% of Europeans Watch Internet TV

"Almost half of Europe watch television programmes via the internet, according to new research. A report from mobile company Motorola reveals 45 per cent of broadband users in Europe including UK, France and Germany, watch their favourite TV online. Viewers prefer to watch TV online because of freedom of choice giving them the possibility to watch what they want when they want, the report said. French TV addicts lead online TV viewing with 59 per cent watching their favourite shows via the web compared to 43 per cent of Brits. The study, which was conducted amongst 2,500 broadband users, also revealed that 57 per cent of viewers want the ability to go online via the TV during a live broadcast while 35 per cent would like to be able to pause, rewind or fast forward live broadcasts. Later this year, the BBC is to launch the iPlayer, which will let you watch programmes online for seven days after their first TV broadcast." Web User May 3 2007

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