Li'l Bush From Mobile To TV

"A shortform animated program created for mobile phones is making an unprecedented jump to primetime television courtesy of Comedy Central.The cable network has greenlighted the half-hour original series "Lil' Bush: Resident of the United States," which re-imagines President Bush and key execs in his administration as elementary school misfits. Six episodes from writer-producer Donick Cary ("The Simpsons") have been ordered to air on Comedy Central next year."Bush" got its start in September as six five-minute clips offered by Amp'd Mobile, a U.S.-based wireless service that packages video entertainment programming with cell phone service."Bush" represents an unlikely reversal of the one-way flow of programming from television to other digital platforms, where networks and studios are attempting to extend franchises in search of new revenue. That said, many a programmer has cited the Internet and mobile arenas as potential breeding grounds for fare that could translate back to TV." Hollywood Reporter December 2006