Tuesday 1 May 2007

Old media types going new media pt 5: Mr Men

"Mobile platforms will play a major role in the distribution of new content from the Mr Men brand. The mobile space will be a core element of the launch when an animated TV series based around the characters starts on Five next year. The sketches from the series' 52 episodes will range from ten seconds to three minutes in length...Chorion, rights owner for the Mr Men & Little Miss properties, is set to make them available over multiple platforms." New Media Age 190407

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