Wednesday 16 May 2007

Games edge ahead of ringtones for Orange

"Games outstrip music and wallpaper downloads in Orange World sales figures. Orange UK's 15 million customers downloaded an average of 250,000 mobile games a month in the first quarter of 2007 (700,000 for the whole period), compared to 250,000 ringtones, full-track music downloads and music videos combined per month and 65,000 wallpapers.The fact that games is the leading individual content category by some margin will come as a surprise to many and will no doubt provide ammunition to publishers, many of who believe operators should spend more time promoting games than 'emerging' services like mobile TV and music downloads.The figures from Orange's newly-launched Media Usage Index (as revealed in The Guardian) also reveal the average mobile gamer is 30 years old. The top selling games for the quarter were Glu's Sonic the Hedgehog, THQW's Worms and Taito's Space Invaders (Anniversary Edition) the top three choices." Mobile Entertainment May 2007

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